Your new post is loading...
|
Rescooped by Yashy Tohsaku from Learning & Mind & Brain |
Guillaume Decugis's curator insight,
December 8, 2014 10:55 AM
Analytics systems are just starting to capture a fraction of the mobile Facebook traffic they're receiving. Why? Because it's technically not counted as referral traffic since it's not happening in the same browser but from an App - Facebook - to the browser. So the real referral traffic of Facebook is (1) the referral traffic of Facebook + (2) a part of the traffic counted as direct or bookmarked. And because Facebook is so much used on mobile and tablets, it is significant and shows how much control Facebook has on media distribution. The consequence for content publishers? Make sure you curate and publish good content others will want to reshare.
Sign up to comment
