Education 2.0 & 3.0

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.

The title of your lead gen content marketing item accounts for 82% of the variance in performance. 

This is the single most important performance factor.

Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....

86% of B2B and 77% of B2C organizations use content marketing . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore.

If you take a look at some of the best content marketing campaigns of 2014, you realize you can't afford to take content marketing for granted. You need to be able to create compelling content and ensure it reaches your target audience....

Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or Facebook page can be a laboriously time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels — or those of your clients — stand out from the crowd....

These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing.

According to a WebDAM infographic, 84% of all communication will be visual by 2018. So, there’s no better time than the present to ensure you’re creating and sharing top-notch imagery. And that starts with following sizing best practices for each channel.

To help you do just that, below is a quick cheat sheet for sizing your images for optimal impact, complete with dimensions and some examples. In addition, you’ll also find some helpful tools that can help your resize, edit or create images....

Business owners struggle with this brainstorming process all the time. But it’s entirely possible to learn how to come up with ideas for ebooks, whitepapers, and other downloadable content — and to make this a repeatable process that you can do over and over again. In fact, the methods I’m going to share in this post have the potential to last you for years.

Let’s explore some of the best ways you can generate effective ideas for your content and get more qualified leads than ever....