Education 2.0 & 3.0

Does that sound difficult?

Yes, it can be if you don’t know what to do, or if you don’t have a process for creating them. That’s why I’m going to break down my process for title tags step-by-step.

When you get used to it, creating optimized page title tags is actually pretty easy.

We’ll go through that process, but first, let’s look at why title tags are important for SEO....

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.

Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...

You can use schema to tell search engines that another group of words is a review from a happy fan and that those words in the footer make up your address and phone number.

Schema uses a growing number of itemtypes to help identify things like articles, local business, reviews, events, and products.

Now, before your eyes glaze over, you won’t have to learn a bunch of code to take advantage of Schema. You can use any number of Schema code generators to create the HTML code you might need for something like your address.

You can also test your structured data using Google’s testing tool...