Your brain knows which ads are winners, better than you do: Study on smokers' brains may mark dawn of new age in advertising | Science News | Scoop.it
From www.sciencedaily.com - April 25, 2012 6:39 PM

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.


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