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Why We Bother to Save the Planet

Why We Bother to Save the Planet | Science News | Scoop.it

I completely accept the science of climate warming, yet I don't always do the right thing by my heirs. Why is that?

The simple answer is, because I'm human. But scientists offer more nuanced insight into why it's hard to be beneficent to people of the future, even our own. The fancy name for this insight is*"intertemporal discounting," which simply means that we humans are selfish and shortsighted when it comes to using finite resources. We prefer to use our resources -- cash, oil, cool days -- for ourselves, now, in the present. And the further off in the future the beneficiaries are, the less likely we are to sacrifice for them. This is because of a failure of imagination: It's supremely difficult to project ourselves into the future, even harder to take the part of another.

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The unselfish gene? Biologist believes that 'group cooperation' trumps looking after number one

The unselfish gene? Biologist believes that 'group cooperation' trumps looking after number one | Science News | Scoop.it
David Sloan Wilson believes that ‘multilevel selection’ sees individuals evolve to behave in a way that benefits their group, which then does better as a result. It could have important implications for business.
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Will is Power… from the Selfish Gene to the Transcendence of the Human Being

Will is Power… from the Selfish Gene to the Transcendence of the Human Being | Science News | Scoop.it
The human being is compounded of a congeries of genes. These genes are responsible for the man to greatly appreciate his own well being, and greatly suffer with his own pain. They are also responsi...
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Study Suggests Use of Word 'Consumer' Can Have Negative Effects

Study Suggests Use of Word 'Consumer' Can Have Negative Effects | Science News | Scoop.it

A team of researchers led by Galen Bodenhausen, a professor of psychology and marketing at Northwestern University, has published the results of a new study about materialism and happiness in the journal Psychological Science. When participants were labeled as “consumers,” they were more likely to selfishly focus on their own individual consumption.


Articles about PSYCHOLOGY: http://www.scoop.it/t/science-news?tag=psychology



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Cellphone use linked to selfish behavior

Cellphone use linked to selfish behavior | Science News | Scoop.it
Though cellphones are usually considered devices that connect people, they may make users less socially minded, finds a recent study from the University of Maryland's Robert H. Smith School of Business.
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