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In early human evolution, when faithful females began to choose good providers as mates, pair-bonding replaced promiscuity, laying the foundation for the emergence of the institution of the modern family, a new study finds. 
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In the game of love and sex, beautiful skin may draw the line between winners and losers: Women find men with a healthy skin color more appealing than those with a masculine face, new research shows.
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Lotharios who ‘misread the signals’ from women and assume they are more attractive than they are – and there are lots – should just be in for repeated embarasssments, you might think.
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Evidence from all over the world suggests that men strongly prefer women who have a lot of body fat (roughly 30 percent of their body weight) and whose body fat is distributed in a particular way, with very little in the waist but much more in the hips, buttocks and thighs, producing a small waist-hip ratio. Why have men evolved to prefer such high levels of fat--more than bears settling down to hibernate or whales swimming in frigid waters? And even if it could be explained how more fat makes a better mom, why would it matter where she stored it; what is the message contained in a low waist-hip ratio? So this male preference actually consists of two nested psychological puzzles.
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The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota's Carlson School of Management.
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Does she or doesn’t she . . .? Sexual cues are ambiguous, and confounding. We—especially men—often read them wrong. A new study hypothesizes that the men who get it wrong might be the ones that evolution has favored. “There are tons of studies showing that men think women are interested when they’re not,” says Williams College psychologist Carin Perilloux, who conducted the research with Judith A. Easton and David M. Buss of University of Texas at Austin. “Ours is the first to systematically examine individual differences.” The findings will appear in an upcoming issue of Psychological Science, a journal published by the Association for Psychological Science.
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