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How Baby Names Can Help Marketers Predict the Next Big Thing

How Baby Names Can Help Marketers Predict the Next Big Thing | Science News | Scoop.it
Why do we pick certain baby names and what can that tell us about future trends?
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'Lucky' numbers make for unlucky customers

'Lucky' numbers make for unlucky customers | Science News | Scoop.it

Chinese consumers pay too much for goods and services because of superstitions surrounding particular numbers, Binghamton University economist Zili Yang says. In a study published recently by The Journal of Socio-Economics, Yang reports that an aversion to the number 4, combined with a preference for the numbers 6 and 8, may translate into a “surcharge” of as much as 1.4 percent of China’s gross domestic product.

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Let customers lie? Research says maybe

Let customers lie? Research says maybe | Science News | Scoop.it
(PhysOrg.com) -- Honesty may be the best policy, but new research from the University of Sydney suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.
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