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Facebook's Telescope on Human Behavior

Facebook's Telescope on Human Behavior | Science News | Scoop.it
The leader of the social network's efforts to mine its piles of data says the effort can help explain why people act as they do.
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Start-up finds online meaning

Start-up finds online meaning | Science News | Scoop.it
(PhysOrg.com) -- Software developed at Oxford University that accurately assesses what people mean from what they say online will provide a valuable ‘sentiment analysis’ tool for businesses, particularly finance companies.
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Crowdsourcing can generate valuable ideas for firms

Crowdsourcing can generate valuable ideas for firms | Science News | Scoop.it

Researchers from Carnegie Mellon University have published a new study that refutes three key criticisms of crowdsourcing, a popular tool for new idea generation for firms as they seek to develop new products and services and to improve on their existing offerings in an increasingly competitive marketplace.


Via jean lievens
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Mobile marketing for the future

Bar code scanner apps turn smart phone cameras into a way for shoppers to receive instant, on-the-go, online price comparisons for any item with a Universal Product Code.
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How Augmented Reality Is Changing The Game

How Augmented Reality Is Changing The Game | Science News | Scoop.it
Imagine going to a car dealership and customizing your vehicle on the spot and see the customization instantly. Or perhaps it's taking a trip to the.

Via michel verstrepen
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The Brain’s Buying Power

The Brain’s Buying Power | Science News | Scoop.it

The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.

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[VIDEO on Vimeo] - Network - Data Mining Your Soul

Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network.
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