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Scoop.it!
Suppose scientists discovered a clump of neurons in the brain that, when stimulated, turned people into egalitarians. This would be good news for Democratic strategists and speechwriters, who could now get to work framing arguments about wealth and taxation in ways that might activate the relevant section of cerebral cortex. 
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Scoop.it!
What accounts for the flexibility of views on this seemingly fundamental principle? “We take a functional perspective,” says Hehman. “Both groups seek to enhance their collective group identities.” For the majority, he explains, “the feeling is: the other group can come join us and give up their values. That preference benefits the majority by maintaining the status quo with no cost to them.” Meanwhile, “the minority wants to maintain its group-esteem and cultural identity. It’s threatening when the majority wants to assimilate them.”
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