Voting for a Face, Not a Candidate | Science News | Scoop.it
From bigthink.com - November 30, 2011 11:35 AM

Since 2005, Todorov has conducted a number of studies, spanning numerous elections all over the world, and has come to a disconcerting conclusion: in many instances, we can be influenced in our vote by nothing more than the brief flash of a candidate’s face.