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Scoop.it!
You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. More on DECISION: http://www.scoop.it/t/science-news?tag=decision 
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Scoop.it!
(PhysOrg.com) -- Rats use their knowledge to make decisions when faced with ambiguous situations, UCLA psychologists report.
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