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People can be better off trusting their intuition rather than thinking rationally during the last-minute shopping frenzy. 
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The sought-after equanimity of "living in the moment" may be impossible, according to neuroscientists who've pinpointed a brain area responsible for using past decisions and outcomes to guide future behavior.
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Black-and-white judgments may be more literal than you might expect. A new study finds that people who view information on a black-and-white background are less likely to see gray areas in moral dilemmas than those who get the information alongside other colors.
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The Reptilian Brain is the CEO of decision making. NEUROMARKETING: http://www.scoop.it/t/science-news?tag=neuromarketing
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Recent research suggests that decisions made while using a second language are more rational than those made with one's mother tongue.
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The experience of free will is more basic than any other. Everyone naturally feels he or she is the author of his or her choices and character. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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Many of the brain areas implicated in the neuroimaging studies of love also light up during gambling tasks. Oxytocin, the so-called “cuddle chemical,” is measured almost as often in economic games as it is in pair-bonding studies. Both love and money offer the promise of great reward—but also the potential of overwhelming risks. Are the overlaps coincidence? Could making a decision to open your heart (or your bed) to another person be the same as deciding whether or not put $50 on black? It’s not hard to make an argument in either direction from a scientific perspective.
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Economics and the brain: how people really make decisions in turbulent times. Articles about NEUROSCIENCE http://www.scoop.it/t/science-news?tag=neuroscience
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As a researcher and theorist Kahneman has dedicated his life to exposing the illusions that color all human judgment, including his own. In a sense, he and his colleagues have been at war for decades with our tendency to lie to ourselves. And judging from his own clear-eyed account of his work, his “adversarial collaboration” model for bridging fierce disagreements in the sciences, and the profound influence his work has exerted on how psychologists and economists think about decision-making, Kahneman is winning.
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The problem is — and everything from fluctuations in the stock market to decisions between saving for retirement or purchasing a lottery ticket or a shirt on the sale rack shows it — people just aren’t rational. They systematically make choices that go against what an economist would predict or advocate.Enter a pair of psychological scientists — Daniel Kahneman (currently a professor emeritus at Princeton) and Amos Tversky — who in the 1970s turned the economists’ rational theories on their heads. Kahneman and Tversky’s research on heuristics and biases and their Nobel Prize winning contribution, prospect theory, poured real, irrational, only-human behavior into the calculations, enabling much more powerful prediction of how individuals really choose between risky options.
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Let your better self rest assured: Dearly held values truly are sacred, and not merely cost-benefit analyses masquerading as nobel intent, concludes a new study on the neurobiology of moral decision-making. Such values are conceived differently, and occur in very different parts of the brain, than utilitarian decisions.
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Using eye-tracking devices, Bodur and his colleauges investigated how location influences choices for products as varied as vitamins, meal replacement bars, and energy drinks. They found that consumers would increase their visual focus on the central option in a product display area in the final five seconds of the decision-making process – and that was the point at which they determined which option to choose. It turns out that the process is a subconscious one. When asked how they had come to decide on what product to buy, consumers did not accurately recall their choice process. What’s more, they were not aware of any conscious visual focus on one area of the display over another.
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You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. More on DECISION: http://www.scoop.it/t/science-news?tag=decision
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From
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You don't need to deliberate to be thoughtful, says commentator Alva Noë. In fact, it's better if you don't. We are at our most intelligent when we let the world guide us. And we can do this because we are expert at many things we take for granted.
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Daniel Kahneman, who received the Nobel Prize in Economic Sciences in 2002 for his work on decision-making, has elegantly demonstrated how our brain is designed in such a way that we often cannot trust our preferences to reflect our interests. His work vividly shows how this is a consequence of having two mental operating systems, an experiencing self and a remembering self.
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A series of experiments on more than 300 people from the U.S. and Korea found that thinking in a second language reduced deep-seated, misleading biases that unduly influence how risks and benefits are perceived.
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To Kandel, the research reflects a larger truth: that consciousness and decision-making, what we know of as the human mind, arises in the brain: "All mental functions, from the most trivial reflex to the most sublime creative experience, come from the brain." Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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Humans are overconfident creatures, which boosts our persistence, ambition, and drive—but can also lead to disasters. We can make such false beliefs work to our benefit.
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The trouble, says Kahneman, is that we're often confident in our intuitive judgments even when we have no idea what we're doing. And to make matters worse, we tend to evaluate the reliability of other people's decision making on the same basis - if they're confident, they must know what they're talking about.
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People make decisions—and act—based on their beliefs. The more we understand about the mechanism of why people believe what they do and how they act on it, the more we understand about people. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=7&tag=neuroscience
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Our sense of our own freedom results from our not paying close attention to what it is like to be ourselves in the world.
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