In Virtual World, Phone Game Controls You! | Science News | Scoop.it

Using games and augmented reality, it's possible to control where people go in the real world. John Rula, a graduate student in engineering at northwestern University, and Fabian Bustamante, associate professor of electrical engineering and computer science, came up with a way to get people to go places they might ordinarily not go. The concept is called "crowd soft control," and combines incentives with mobile applications to nudge people in a certain direction.