The researchers found that women bloggers tend to value reciprocity, or mutual exchange, and social ties much more than men, and they were more likely to share knowledge in an environment where those elements were present.
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Cell phones are the fastest spreading information technology (IT) in the developing world, with a penetration rate of over 61% [4]. Hence, there is a growing interest among governments, investors, banking industries, and retail giants like Wal-Mart to exploit this emerging channel of communication for offering services and expanding businesses to more than 3 billion poor consumers earning less than $2 per day. In response, a number of micro (individual), meso (community), and macro (regional/national)-level research inquiries and consumer surveys have investigated what makes cell phones a desirable and affordable technology for people earning less than $2 per day. These multidisciplinary studies and market surveys have revealed links between access to cell phones and socio-economic opportunities for disadvantaged populations from developing nations [9]. However, very few of the studies [1], [5], [10] have answered "why this link exists," and "how this link works." 
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