The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
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The leader of the social network's efforts to mine its piles of data says the effort can help explain why people act as they do.
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“How Companies Learn Your Secrets,” an absolutely fascinating feature from Charles Duhigg at the NY Times Magazine, drawn from his book “The Power of Habit,” a review copy of which I’m now reading. Both feature and book explore a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits — how they’re formed, how they can be disrupted and changed — and, among other things, company’s efforts to use that knowledge to steer your habits and money their way. (You can also learn how not to eat too many chocolate chip cookies, if that’s knowledge you actually want.)
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![An Ecosystem of Memories [NEUROMARKETING] | Science News | Scoop.it](https://img.scoop.it/toD54JNe8uPYxnA74LxpgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, particularly for researchers in the new area of marketing neuroscience.
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The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
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As academics, Neuroscience just helps us to understand how”. In other words, rewarding the center of your brain through marketing is a key factor for the success of any product, thus we should thrive for the advancement of these wonderful technological tools for a brighter financial future. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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The application of neuroscience technology to the field of marketing has garnered considerable controversy, but also considerable traction, and the use of so-called “neuromarketing” will likely increase in the coming years, according to industry experts.
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“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.
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Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)