Physiognomy "is the assessment of a person's character or personality from their outer appearance, especially the face." Although one might think of physiognomy as an outdated pseudoscience, along with its brethren craniometry and phrenology, facial phenotyping has undergone a resurgence of interest. Most recently, a study by Wong et al. (2011) looked at facial width and financial success in male CEOs:
Can head shape determine chances of business success?
Research suggests that the shape of a chief executive's head can show whether he will be successful