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Scoop.it!
“Our memory for our city of residence shows a map-like character,” says Meilinger, a research scientist at the institute. “And that map seems to be oriented towards the north.” Frankenstein adds: “At least in western societies, where maps are north-oriented, and people usually use maps and are able to read them, they can -and will- rely on their memory of city maps for certain spatial tasks.” 
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Scoop.it!
Purpose meanwhile, is like a cardinal direction. It doesn’t depend on me. It doesn’t change when I change. It’s something immovable –around which I must orient myself. It can’t be “work” (a process) or “money” (a temporal and changeable end). Maybe it can’t even be a person or a thing at all, because all people and all things can change or fade away. Purpose, rather, is something immutable and permanent – an ideal, a direction. It may be unique to each of us (as Bill George encourages, our “True North”), but it doesn’t depend on us.
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