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While we have historically thought of our brain as the rational organ, opposed to the heart's emotional pull, today we understand that our gray matter is not automatically suited to a thoughtful dissection of the facts. Instead, it tends to choose the path of least resistance. "When explaining confirmation bias, for instance, DiSalvo cites brain scans showing that we treat conflicting information as if it is a physical threat. As a result, we choose the 'happier' option of ignoring details that don't fit our views."
