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Scoop.it!
People can be better off trusting their intuition rather than thinking rationally during the last-minute shopping frenzy. 
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The sought-after equanimity of "living in the moment" may be impossible, according to neuroscientists who've pinpointed a brain area responsible for using past decisions and outcomes to guide future behavior.
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A new study published in Psychological Science, a journal of the Association for Psychological Science, suggests that people may be better at making decisions than they suspect. The study found individuals tend to be very good at judging how much time to spend making their mind up about certain choices.
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You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. More on DECISION: http://www.scoop.it/t/science-news?tag=decision
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Findings suggest that perhaps humans really aren’t intrinsically bad at high-level decision making and intrinsically good at low-level decision making after all. On reflection, noted Jarvstad, the idea that they would be is perhaps a little strange after all. More on DECISION: http://www.scoop.it/t/science-news?tag=decision
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Our 'gut feelings' influence our decisions, overriding 'rational' thought, when we are faced with financial offers that we deem to be unfair, according to a new study.
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Through a field experiment set in academia (with a sample of 6,548 professors), we found that decisions about distant-future events were more likely to generate discrimination against women and minorities (relative to Caucasian males) than were decisions about near-future events.
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From
phys
People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people more open-minded. More on SELF-ESTEEM: http://www.scoop.it/t/science-news?tag=self-esteem
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Daniel Kahneman, who received the Nobel Prize in Economic Sciences in 2002 for his work on decision-making, has elegantly demonstrated how our brain is designed in such a way that we often cannot trust our preferences to reflect our interests. His work vividly shows how this is a consequence of having two mental operating systems, an experiencing self and a remembering self.
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A series of experiments on more than 300 people from the U.S. and Korea found that thinking in a second language reduced deep-seated, misleading biases that unduly influence how risks and benefits are perceived.
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The experience of free will is more basic than any other. Everyone naturally feels he or she is the author of his or her choices and character. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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To Kandel, the research reflects a larger truth: that consciousness and decision-making, what we know of as the human mind, arises in the brain: "All mental functions, from the most trivial reflex to the most sublime creative experience, come from the brain." Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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Using eye-tracking devices, Bodur and his colleauges investigated how location influences choices for products as varied as vitamins, meal replacement bars, and energy drinks. They found that consumers would increase their visual focus on the central option in a product display area in the final five seconds of the decision-making process – and that was the point at which they determined which option to choose. It turns out that the process is a subconscious one. When asked how they had come to decide on what product to buy, consumers did not accurately recall their choice process. What’s more, they were not aware of any conscious visual focus on one area of the display over another.
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‘First Is Best’, says the title of a study recently published in PLoS ONE. Its authors, from the University of California and Harvard University, maintain that, when forced to make a quick decision, people will usually choose the option that comes first, be it a person or a consumer good. More on DECISION: http://www.scoop.it/t/science-news?tag=decision
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People who evaluated risk in a foreign language, it reports, were more rational and accurate than those who worked in their native tongue.
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Black-and-white judgments may be more literal than you might expect. A new study finds that people who view information on a black-and-white background are less likely to see gray areas in moral dilemmas than those who get the information alongside other colors.
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From
www
You don't need to deliberate to be thoughtful, says commentator Alva Noë. In fact, it's better if you don't. We are at our most intelligent when we let the world guide us. And we can do this because we are expert at many things we take for granted.
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New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception.
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From
phys
An individual's sense of right or wrong may change depending on their activities at the time – and they may not be aware of their own shifting moral integrity — according to a new study looking at why people make ethical or unethical decisions.
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The Reptilian Brain is the CEO of decision making. NEUROMARKETING: http://www.scoop.it/t/science-news?tag=neuromarketing
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Recent research suggests that decisions made while using a second language are more rational than those made with one's mother tongue.
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The Economist has a delightful article on how we self-justify our dubious behaviour after the event using spurious reasons. It turns out we often deceive ourselves into believing that our hastily constructed justifications are genuinely what motivated us.
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Nobel Prize-winning neuropsychiatrist Eric Kandel describes research which hints at the possibility of a biological basis to the unconscious mind.
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