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Scoop.it!
From
phys
When charity recipients seem to belong to a cohesive group, donors will make stronger judgments about the victims, which leads to greater concern and increased donations if these judgments are positive. 
Scoop.it!
An exciting new study from researchers at Texas Tech University used brain scans to garner fresh insight into charitable giving behavior. Specifically, the study looked at what motivates individual...
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Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
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From
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Prosocial behavior—generosity, altruism, and other behaviors that promote the social welfare of society—are not unpredictable. Just like many other human behaviors, when examined in the aggregate, they exhibit all sorts of regularities. People cooperate in certain predictable ways, and there are certain scaling laws between prosocial behaviors and the sizes of cities. Well, charity also obeys certain quantitative rules.
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Charity Engine compute cycles come from volunteers who download the appropriate software on their PC that makes the computer available to the grid. But the company does not entirely rely upon the kindness of strangers. The remaining half of the money collected from clients is distributed as prizes to lucky PC donors, chosen randomly.
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