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Why attack ads? Because they work

So why do candidates rely so heavily on a kind of advertising voters say they abhor?
Because it works. To understand why, you have to consider what we know about how emotions work — and the different ways our conscious and unconscious minds and brains process “negativity” during elections.

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The Future of Intelligent Ads: Reading Your Weight : Discovery News

The Future of Intelligent Ads: Reading Your Weight : Discovery News | Science News | Scoop.it
Walking by a billboard ad in the future might be a bit like stepping on a scale and for advertisers, your weight is valuable.
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Facebook Ads Most Engaging in Neuromarketing Study | Neuromarketing

Facebook Ads Most Engaging in Neuromarketing Study | Neuromarketing | Science News | Scoop.it
Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience.
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