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A billion-dollar industry is likely behind the design of a shopping mall near you, where every detail is mastered to make you buy more. Shoppers typically enter through a 'decompression zone' which is free of any stimulus and intended to acclimate you to the buying atmosphere. Large interior spaces are designed to ricochet sound so the relative quiet of a store is more inviting. Once in a store, you will find all the deals immediately to your right, what the industry calls 'the invariable right', which is the direction people usually turn.
