Nouvelles pratiques de communication et de médiation

Since the creation of this blog, I’ve published several posts that simply list online initiatives taking place in zoos, aquariums and museums (ZAMs). These posts have garnered a good bit of traffic and served as the basis for research for several books and articles written regarding museums and social media. Unsurprisingly, ZAMs are currently as creative as ever before (if not even more so) in utilizing social media and social technology to build relationships, increase positive reputation, remain relevant, and engage potential visitors. (Like these examples? I often share my favorites and current happenings on my Facebook page if you’d like to follow along!)

Que vous planifiez une nouvelle exposition, site web ou un plan marketing, penser à comment vous pouvez vous engager avec vos ‘participants’ de musée plutôt qu’avec votre ‘audience’, cela vous permettra de penser différemment.