KILUVU

Many companies try to create a great experience for customers. However, few are willing to make the changes required to deliver on that promise. In fact, most companies don’t even realize how bad their experience can be. This is why we are working on a new book called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your business. Pre-order the book now. You spend the better half of your career reading and practicing for the day when someone asks, “Hey design team, what do you think?”. You get this nagging feeling that you wish all those fantastic articles wouldn't explain to you what to do but rather suggest a practical strategy on how to implement such changes within your company. How do you put your users at the very center of the organization you work for?

This morning the song “This Magic Moment” by The Drifters popped into my head for no apparent reason. Those restless neural networks in our brains do funny things. They make seemingly unrelated…