Collaborating With Customer Communities: Lessons From the Lego Group | A New Society, a new education! | Scoop.it
From sloanreview.mit.edu - December 19, 2012 6:57 AM
By tapping into the knowledge and enthusiasm of thousands of longtime users of its products, Lego has been able to enhance its product offerings — without increasing long-term fixed costs.

Via Patrizia Bertini, Gianfranco Barbera