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You can rise above the noise, cut through the clutter, and connect with your audience without having to take out a television ad during the Super Bowl, a billboard in Time Square, or conduct a multimillion-dollar marketing campaign.
You can build an audience of people “who will rely on your for information, advice, and help, and will seek out your expertise” with nothing more than a blog. Individuals, non-profit organizations, and even startup companies have developed highly engaged audiences who place them in a position to launch a career, further a cause, or establish a profitable company.
But, in order to do this, you have to first understand how today’s media-rich environment has forever changed the way we obtain information and make purchasing decisions....
Via Jeff Domansky
Jessie Wisniewski shows why you must build your marketing platform on content to not only help you project your message to people, but to help people find your message.