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To be sure, there are many different flavors of social business intelligence just as there are many reasons why organizations will want to create business processes around the feedback loop that forms. Currently, many of the processes involved are manual and ad hoc as the industry has felt its way forward and learned how to engage more meaningfully with social media. A few companies on the leading edge have increasingly formal social business intelligence processes based on sets of capabilities they’ve acquired or built. Other firms have hardly any technology at all, other than perhaps some reports and spreadsheets.
Via Frédéric DEBAILLEUL
