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Constructing Social
The core concept of the model is pretty simple. People need to build their trust and loyalty with a community before they will actively engage and care about it. This model proceeds through phases building on trust where interactions gradually increase in their threshold of interactivity.
The five stages of the community engagement model are:
- Launch- Interaction- Participation- Advocates
Via ET Russell
Although it is a 2009 article, the graphic provides some ideas to which social media platforms to utilise.