21st Century Learning and Teaching

In my last tutorial we were talking about #PersonalBranding:

https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/

What Is Personal Branding:

When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.

A Brand Can Be Anything

We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.

So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.

Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.

The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.

At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.

While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Personal+Branding

What's the secret of success while innovating? I hear you screaming already: I would like to be innovative, I even have some ideas BUT I am fearing about WHAT OTHERS would say and think about!! To be honest, NEVER look about WHAT OTHERS would say, innovation is something NEW and the new will…

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Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.

Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch...

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

A healthy blog is the cornerstone of a successful content marketing campaign. In this post, we show you how to leverage clever headlines to generate buzzworthy content!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

https://gustmees.wordpress.com/?s=blogs

Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Here are 4 types of blogs that will help you drive results.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production.

Ideally, you’ll be able to find, in general terms:

Inspiration: to stimulate your creativity and help you come up with more original ideas.

Focus: to keep you as productive as possible and minimize time waste.

Comfort: to reduce your stress levels (and risk of injury).
Collaboration: to keep you in close contact with other people.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

Does the average person even know or understand what a blog is? Do professionals understand how blogs influence their profession? Are teachers using blogs as both relevant reading and writing tools? Are students using blogs to create their voice? Do people in general see any importance in blogging to reflect, question, criticize, or improve the world in which we live?

Do blogs have a value in our world today that is at least understood, if not appreciated, by those who should? Does the access to blogs require too much tech savvy, critical thinking, and a mindset different from the 20th Century to prevent the acceptance of blogs as a change force in our 21st Century world?

Will a large enough group of people even read this post to make a difference or will people need to print it out to share copies with others?

[Gust MEES] Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/03/25/practice/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

https://gustmees.wordpress.com/2013/03/25/practice/

https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/

https://gustmees.wordpress.com/2014/07/21/learning-the-basics-of-html-to-use-in-blogs/

https://gustmees.wordpress.com/2014/08/06/learning-the-basics-of-html-to-use-in-blogs-creating-faqs/

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

Search Engine Optimization (SEO) is the art of optimizing your online resources for higher rankings in search engines. You can always buy top ranks at Google or Bing, but do you have the budget? As a Startup, you probably don’t, especially in highly contested niches! Still, there are many way...

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO

. . YOU created your blog, WHAT to take care about now!? . SO, you created a blog; hopefully you did read my advice on my previous blog posts. Let us have a look back on those blog posts and finding out WHAT WE can do BETTER to have success in the internet blogging community:…

It's no secret that consumers are getting smarter an smarter everyday.

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I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections. 

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https://gustmees.wordpress.com/?s=curation

Pierre Lévy Professeur à l’Université d’Ottawa. Ce travail est la pré-impression d’un article dans le numéro 58 de RED. Il sera publié en tant que contribution d’invité, dans le genre «histoire personnelle comme recherche éducative» (Personal History as Educational Research).   Cet article n’a d’autre but que de raconter mon expérience...

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

Read more in the article!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur.

Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.

Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.

How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:

More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.

Improves your authority in the field because of the quality content you share.

A great feedback machine (ask visitors at the end of posts to share insights).

Your business can become viral because one blog post becomes viral.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

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https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Blogging provides numerous benefits but we all have reasons why we don’t always blog as much as we want. Here’s what you’ve told us in your blogging stories about blogging challenge…

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=blogs

It wasn’t too long ago that student use of “chatspeak” — texting shorthand, Internet slang, or even emoji — in the classroom seemed as if it might signal the end of grammar and the death of proper English. But with 78 percent of teenagers having access to cell phones, and the majority of children picking one up by age 12, chatspeak is here to stay.

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https://globaleducationandsocialmedia.wordpress.com/2014/01/24/updated-twitter-knowledge/

Blogger teilen sich nicht nur gerne mit, sie haben auch etwas zu sagen. Trotzdem kommt es vor, dass du gerade nicht den richtigen Einfall zu fassen bekommst. Oder gar keinen hast.

Vor allem diejenigen, die nicht für sich selbst bloggen, sondern das im Auftrag tun, die Corporate Blogger kennen das Problem. Schließlich gibt es Termine, Auftraggeber und Vorgesetzte. Da kann man sich schon mal schwertun.

Trotzdem kann der Bloggerblues jeden von uns überkommen. Dann sitzt man da, bläst Trübsal und wünscht sich eine Idee herbei. Eine Idee wäre jetzt die Rettung – oder eine Methode.

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https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Blogging